Hire a Bot.
Skip the Headcount.

BotRoster deploys pre-built automation bots that handle your repetitive ops workflows — fully managed, SLA-backed, and live in under 24 hours.

<24h
Time to go live
99.9%
Pipeline uptime SLA
0.5–1
FTE replaced per bot
24/7
BotOps oversight
Up and running in three steps

No dev resources required. You connect your tools, we handle the infrastructure, monitoring, and ongoing reliability.

1

Connect your tools

Provide your HubSpot token and Slack webhook via our secure onboarding wizard. Credentials are stored encrypted in AWS SSM — never logged or shared.

2

Bot goes live

Your bot is provisioned in our managed AWS infrastructure within 24 hours. Send your first lead via webhook or CSV upload and watch the pipeline run end to end.

3

Monitor and iterate

Review your token-gated client dashboard for funnel metrics, score distributions, and outreach performance. Our BotOps team handles incidents before they affect you.

Available now

Each bot is scoped, priced, and SLA-backed. Connect your tools and go live in under 24 hours.

Lead Qualification

Lead-Qual SDR Bot

Monitors inbound leads from web forms, HubSpot, and CSV uploads. Enriches contact and firmographic data, scores each lead against your ICP, drafts personalised email and LinkedIn DM copy, and syncs everything to HubSpot — automatically, around the clock.

Replaces: 0.5–1 Sales Development Representative
  • Webhook, HubSpot form, and CSV ingestion with deduplication
  • ICP rule engine + GPT-4o mini lead scoring (0–100) with reason codes
  • Personalised email subject, body, and LinkedIn DM copy per lead
  • HubSpot contact and deal creation with company dedup
  • Human approval queue for high-score leads via Slack
  • CSV export, weekly Slack digest, client dashboard
  • SLA monitoring, anomaly detection, BotOps auto-remediation

Live pipeline

Lead ingested (webhook / CSV)
Firmographic enrichment
ICP scoring + reason codes
Email + LinkedIn DM drafted
HubSpot contact synced
Approval queue (high-score leads)

Coming soon

AP Intake Bot In development

Ingests invoices from email and shared folders, validates fields, matches POs, generates standardised PDFs, and posts approved invoices to Xero or Zoho — with a full audit trail.

Replaces an Accounts Payable assistant. Est. $1,500/mo.

Support Triage Bot In development

Connects to Zendesk or Freshdesk, classifies and routes incoming tickets, drafts AI replies for FAQs, syncs context to your CRM, and escalates urgent issues via Slack.

Replaces L1 support load. Est. $1,000/mo.

We'll bring your bot to life

Tell us your workflow and we'll scope, build, and manage a custom bot for you — wrapped in the same SLA, BotOps oversight, and compliance controls as our catalog bots.

Get in touch →
Watch the Lead-Qual Bot run live

A walkthrough of a lead moving from CSV upload through enrichment, scoring, outreach drafting, and HubSpot sync in real time.

Demo video coming soon

Simple, transparent pricing

One setup fee, one monthly subscription. No per-seat licences, no surprise API bills.

Starter
$499/mo
Up to 100 leads / month
+ $1,500 one-time setup fee
  • Full Lead-Qual pipeline
  • HubSpot CRM sync
  • Slack approval queue
  • Client dashboard
  • Weekly Slack digest
  • Email support
Get Started
Scale
$2,499/mo
Up to 2,000 leads / month
+ $1,500 one-time setup fee
  • Everything in Growth
  • Anomaly detection + PagerDuty
  • $125 bonus per meeting booked
  • Priority support
Get Started

Overage leads billed at $3/lead on Starter, $2/lead on Growth, $1.50/lead on Scale. Setup fee waived on annual plans. All plans include SOC 2 Type I controls, PII redaction, and configurable data retention.